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	<title>Sriram Venkit is a Brand Strategist or so he believes</title>
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	<link>http://sriramvenkit.com</link>
	<description>A VCU Brandcenter graduate of Creative Brand Management writes on culture, commerce, and creativity</description>
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		<title>Sriram Venkit is a Brand Strategist or so he believes</title>
		<link>http://sriramvenkit.com</link>
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			<item>
		<title>Google knows you don&#8217;t understand Google Wave and knows you understand Google Wave better</title>
		<link>http://sriramvenkit.com/2009/11/21/google-knows-you-dont-understand-google-wave-and-knows-you-understand-google-wave-better/</link>
		<comments>http://sriramvenkit.com/2009/11/21/google-knows-you-dont-understand-google-wave-and-knows-you-understand-google-wave-better/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 20:15:53 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[google app engine]]></category>
		<category><![CDATA[google wave]]></category>
		<category><![CDATA[google wave in 250 characters]]></category>
		<category><![CDATA[moderator]]></category>

		<guid isPermaLink="false">http://sriramvenkit.com/?p=545</guid>
		<description><![CDATA[As planners &#8211; strategists &#8211; advertising folk, we&#8217;re after reducing complex things to simple elevator pitches. Problem arises when we confuse simplistic with simple and take that philosophy backwards to make only those products that can be explained in elevator pitches.
Google Wave is pretty complex. To get the best idea of what Wave can do [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=545&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/11/21/google-knows-you-dont-understand-google-wave-and-knows-you-understand-google-wave-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sriram Venkitachalam</media:title>
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	</item>
		<item>
		<title>MLB Global branding</title>
		<link>http://sriramvenkit.com/2009/10/27/mlb-global-branding/</link>
		<comments>http://sriramvenkit.com/2009/10/27/mlb-global-branding/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 22:54:39 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[global brand strategy]]></category>
		<category><![CDATA[major league baseball]]></category>
		<category><![CDATA[mlb]]></category>

		<guid isPermaLink="false">http://sriramvenkit.com/?p=541</guid>
		<description><![CDATA[
 Tagged: brand strategy, global brand strategy, major league baseball, mlb      <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=541&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/10/27/mlb-global-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sriram Venkitachalam</media:title>
		</media:content>
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		<item>
		<title>Read to Them “One School One Book” Reading Program</title>
		<link>http://sriramvenkit.com/2009/10/02/read-to-them-one-school-one-book-vcu-brandcenter-portfolio-sriram-venkitachalam-strategist/</link>
		<comments>http://sriramvenkit.com/2009/10/02/read-to-them-one-school-one-book-vcu-brandcenter-portfolio-sriram-venkitachalam-strategist/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 19:41:48 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[..VCU Brandcenter]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[one school one book]]></category>
		<category><![CDATA[read to them]]></category>
		<category><![CDATA[sriram venkitachalam]]></category>
		<category><![CDATA[strategist]]></category>

		<guid isPermaLink="false">http://acreativebrandmanager.wordpress.com/?p=527</guid>
		<description><![CDATA[Principals had shut their ears to 9 million reading programs. Inspection revealed the brand truth that One School One Book was a local community development movement and not just a reading program. Web strategy refocused fund raising from huge corporations to individuals.
The Objective: Enroll several schools to participate. Raise funds for a fledgling organization.
The Barrier: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=527&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/10/02/read-to-them-one-school-one-book-vcu-brandcenter-portfolio-sriram-venkitachalam-strategist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sriram Venkitachalam</media:title>
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	</item>
		<item>
		<title>Just some social web &#8211; retail mashup ideas (update: Zappos just did it)</title>
		<link>http://sriramvenkit.com/2009/07/19/just-some-social-web-retail-mashup-ideas/</link>
		<comments>http://sriramvenkit.com/2009/07/19/just-some-social-web-retail-mashup-ideas/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 02:08:42 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ap]]></category>
		<category><![CDATA[athleta]]></category>
		<category><![CDATA[b&m]]></category>
		<category><![CDATA[banana republic]]></category>
		<category><![CDATA[brick and mortar]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[mashup]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[old navy]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[orbitz]]></category>
		<category><![CDATA[piperlime]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sriram venkitachalam]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[zappos]]></category>

		<guid isPermaLink="false">http://acreativebrandmanager.wordpress.com/?p=494</guid>
		<description><![CDATA[Idea #1: Facebook+Retail outlet like Old Navy/Gap/Nike mashup. I select a few products I like from the retailer web site and publish it on my facebook stream to solicit recommendations/comments/feedback from friends on facebook. Should be enabled to select the friends I want opinion from. This could apply to almost any online retailer.
Idea #2: Google [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=494&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/07/19/just-some-social-web-retail-mashup-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sriram Venkitachalam</media:title>
		</media:content>

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			<media:title type="html">Picture 4</media:title>
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	</item>
		<item>
		<title>Why Hippies Turn Yuppies at 25 OR Why Insurance becomes cheaper at 25: The Frontal Lobe</title>
		<link>http://sriramvenkit.com/2009/07/12/why-hippies-turn-yuppies-at-25-or-why-insurance-becomes-cheaper-at-25-the-frontal-lobe/</link>
		<comments>http://sriramvenkit.com/2009/07/12/why-hippies-turn-yuppies-at-25-or-why-insurance-becomes-cheaper-at-25-the-frontal-lobe/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 07:04:39 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[25]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[face tattoo]]></category>
		<category><![CDATA[frontal lobe]]></category>
		<category><![CDATA[hippie]]></category>
		<category><![CDATA[human brain]]></category>
		<category><![CDATA[impulsive decision]]></category>
		<category><![CDATA[insurance age]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[social acceptance]]></category>
		<category><![CDATA[sriram venkitachalam]]></category>
		<category><![CDATA[tattoo]]></category>
		<category><![CDATA[twenty five years old]]></category>
		<category><![CDATA[yuppie]]></category>

		<guid isPermaLink="false">http://acreativebrandmanager.wordpress.com/?p=483</guid>
		<description><![CDATA[
You can tell that I am fresh off a Malcolm Gladwell book, can&#8217;t you? That would be Outliers: The Story of Success.
The post title, unlike Gladwell&#8217;s in depth and long term research has to do with spending five minutes on wikipedia reading about the functions of the human brain&#8217;s frontal lobe and the quick opinions [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=483&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/07/12/why-hippies-turn-yuppies-at-25-or-why-insurance-becomes-cheaper-at-25-the-frontal-lobe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sriram Venkitachalam</media:title>
		</media:content>

		<media:content url="http://acreativebrandmanager.files.wordpress.com/2009/07/brainlobeslabelled.jpg" medium="image">
			<media:title type="html">BrainLobesLabelled</media:title>
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	</item>
		<item>
		<title>Play Match Maker with Google Voice</title>
		<link>http://sriramvenkit.com/2009/07/09/play-match-maker-with-google-voice/</link>
		<comments>http://sriramvenkit.com/2009/07/09/play-match-maker-with-google-voice/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 01:07:48 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[google voice]]></category>
		<category><![CDATA[google voice bug]]></category>
		<category><![CDATA[privacy issue]]></category>
		<category><![CDATA[sriram venkitachalam]]></category>

		<guid isPermaLink="false">http://acreativebrandmanager.wordpress.com/?p=461</guid>
		<description><![CDATA[
I am super excited that I received my Google Voice invitation yesterday. Playing around with it, I found a feature that will help you get two of your friends in love, or get Obama and George Bush on the phone (if you know their numbers), or bring peace in the world (US only).
With the &#8216;Click2Call&#8217; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=461&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/07/09/play-match-maker-with-google-voice/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Sriram Venkitachalam</media:title>
		</media:content>

		<media:content url="http://acreativebrandmanager.files.wordpress.com/2009/07/picture-8.png" medium="image">
			<media:title type="html">Picture 8</media:title>
		</media:content>

		<media:content url="http://acreativebrandmanager.files.wordpress.com/2009/07/googlevoice.jpg" medium="image">
			<media:title type="html">googlevoice</media:title>
		</media:content>
	</item>
		<item>
		<title>Why and How I want to Measure Language Knowledge Pool Value or LKPV</title>
		<link>http://sriramvenkit.com/2009/07/03/why-and-how-i-want-to-measure-language-knowledge-pool-or-lkpv/</link>
		<comments>http://sriramvenkit.com/2009/07/03/why-and-how-i-want-to-measure-language-knowledge-pool-or-lkpv/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 08:32:02 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[babel]]></category>
		<category><![CDATA[bhagwadgita]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[geeta]]></category>
		<category><![CDATA[geetopadesam]]></category>
		<category><![CDATA[german]]></category>
		<category><![CDATA[greek]]></category>
		<category><![CDATA[gujarati]]></category>
		<category><![CDATA[hindi]]></category>
		<category><![CDATA[illiad]]></category>
		<category><![CDATA[koran]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[language analysis]]></category>
		<category><![CDATA[language knowledge pool value]]></category>
		<category><![CDATA[linguistics]]></category>
		<category><![CDATA[mahabharatha]]></category>
		<category><![CDATA[mandarin]]></category>
		<category><![CDATA[marathi]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[mysql]]></category>
		<category><![CDATA[new testament]]></category>
		<category><![CDATA[old testament]]></category>
		<category><![CDATA[quran]]></category>
		<category><![CDATA[riots]]></category>
		<category><![CDATA[social welfare]]></category>
		<category><![CDATA[sriram venkitachalam]]></category>
		<category><![CDATA[tamil]]></category>
		<category><![CDATA[the dark knight]]></category>
		<category><![CDATA[tower of babel]]></category>
		<category><![CDATA[translation]]></category>
		<category><![CDATA[wars]]></category>

		<guid isPermaLink="false">http://acreativebrandmanager.wordpress.com/?p=443</guid>
		<description><![CDATA[
What is Language Knowledge Pool: The knowledge in a language and a term I just made up that perhaps someone already made up.
Why should we measure it and How can we measure it:
Every language has a lot of knowledge. Every English book Mark Twain wrote is knowledge in the English language. Everybody who knows a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=443&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/07/03/why-and-how-i-want-to-measure-language-knowledge-pool-or-lkpv/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/ce7173b460fbb9372f6d481a9e9ff6e7?s=96&#38;d=" medium="image">
			<media:title type="html">Sriram Venkitachalam</media:title>
		</media:content>

		<media:content url="http://acreativebrandmanager.files.wordpress.com/2009/07/795px-brueghel-tower-of-babel.jpg" medium="image">
			<media:title type="html">795px-Brueghel-tower-of-babel</media:title>
		</media:content>
	</item>
		<item>
		<title>A continuing debate on the relevance of The Big Idea in the age of several small utility digital ideas</title>
		<link>http://sriramvenkit.com/2009/06/29/a-continuing%e2%80%93debate-on-the-relevance-of-the-big-idea-in-the-age-of-several-small-utility-digital-ideas/</link>
		<comments>http://sriramvenkit.com/2009/06/29/a-continuing%e2%80%93debate-on-the-relevance-of-the-big-idea-in-the-age-of-several-small-utility-digital-ideas/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 08:24:25 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ana andjelic]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[big idea]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[cutsomething.com]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[dos equis]]></category>
		<category><![CDATA[dove]]></category>
		<category><![CDATA[interactive advertising]]></category>
		<category><![CDATA[lenox tools]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[modea]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sriram venkitachalam]]></category>
		<category><![CDATA[the most interesting man in the world]]></category>
		<category><![CDATA[utility]]></category>

		<guid isPermaLink="false">http://acreativebrandmanager.wordpress.com/?p=436</guid>
		<description><![CDATA[Ana Andjelic made very compelling for and against arguments about the relevance of &#8220;the big idea&#8221; in the age of digital branding where the paradigm seems to have shifted to executing several, small, utility ideas so they just work and bring simple delights &#8211; in her blog [i love marketing]. You really have to read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=436&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/06/29/a-continuing%e2%80%93debate-on-the-relevance-of-the-big-idea-in-the-age-of-several-small-utility-digital-ideas/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Sriram Venkitachalam</media:title>
		</media:content>
	</item>
		<item>
		<title>Resume, as in the verb</title>
		<link>http://sriramvenkit.com/2009/06/23/resume-verb/</link>
		<comments>http://sriramvenkit.com/2009/06/23/resume-verb/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 23:44:09 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[data portability]]></category>
		<category><![CDATA[mysql]]></category>
		<category><![CDATA[php]]></category>
		<category><![CDATA[sriram venkitachalam]]></category>

		<guid isPermaLink="false">http://acreativebrandmanager.wordpress.com/?p=433</guid>
		<description><![CDATA[I have felt like I have nothing more than 140 characters to say what hasn&#8217;t been said in some other blog, hence, the sabbatical. While the ecological motions of the earth have very little direct influence on my mind, I have a feeling, with summer, clouds are a&#8217; collecting in my mind and will soon [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=433&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/06/23/resume-verb/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sriram Venkitachalam</media:title>
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		<item>
		<title>Time Out Twitter Haters</title>
		<link>http://sriramvenkit.com/2009/03/28/time-out-twitter-haters/</link>
		<comments>http://sriramvenkit.com/2009/03/28/time-out-twitter-haters/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 06:25:38 +0000</pubDate>
		<dc:creator>Sriram Venkitachalam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[..VCU Brandcenter]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[sriram venkitachalam]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter benefits]]></category>
		<category><![CDATA[twitter cynics]]></category>
		<category><![CDATA[twitter youtube]]></category>

		<guid isPermaLink="false">http://acreativebrandmanager.wordpress.com/?p=416</guid>
		<description><![CDATA[I learn about new things in my industry a lot faster because of twitter. I also have the opportunity to immediately learn what someone I look up to just learned (because they shared the link). This is the most important aspect of twitter for me: access+exposure+immediacy.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sriramvenkit.com&blog=4605551&post=416&subd=acreativebrandmanager&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://sriramvenkit.com/2009/03/28/time-out-twitter-haters/feed/</wfw:commentRss>
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			<media:title type="html">Sriram Venkitachalam</media:title>
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